Niche Branding

Developing the visual elements that will communicate your business brand. Think firm name, logo, tagline, theme-colors, business card design, stationary set as described in a brand style guidelines document, that provides a set of parameters to ensure your brand is implemented consistently across all of your marketing materials.

BRANDS that captures MINDS gains BEHAVIOUR, Infiltrate HEARTS gains COMMITMENTS and SALES.

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Our Brand Development Stragegy….

Currently, Branding has a pivotal and enormous role in the success of virtually any small or large business, both offline or online. A brand is one of the most important intangible assets for any business. Without a brand, buyers and audiences will usually ignore your business and your offer in favor of better-known brands.

Branding gives the premier foundation for who you are. We craft your visual and verbal story, with a balance of inspiration and aspiration – connecting with more of the right audience. Begin from strategy to activation and beyond, consider every stone unturned, to ensure your brand is brimming with a distinct personality.

@Inspimate, our Team of brilliant strategists, visionary designers and pixel-perfect developers are with you every step of the way, from leadership to culture to idea to execution. We shape agendas, build positions and create experiences that help brands stand out in a crowded marketplace. We believe it takes collaboration to actively shape a better world, rather than just waiting for it to happen. With creativity as our driving force, we promise to challenge status quo and explore new paths.

Fusing creative and strategy to uncover your brand’s true purpose.

Whether you’re launching a new brand or looking to pivot in a new direction, or complete re-branding @inspimate’s  4-part branding package defines main habits and cultural details about your audience – and then discovers alignment between these truths and your business / cause objectives.

Strategic Positioning

The start of this process is developing a strategic foundation aligned on 3 things: the brand, the audience, and the cultural context of the relationship.

  • Audience Truth: preferences, habits, pain points, lifestyle.
  • Brand Truth: value proposition, archetype, competitive differentiators. 
  • Cultural Truth: beliefs, values, current events, unique voice.

Deliverables

  • Brand audit (goals & objectives, lifecycle, current positioning) 
  • Competitor audit
  • Cultural considerations report
  • Target audience report
  • Strategic direction

Brand Identity

Our team @inspimate will develop a complete brand identity package, including messaging pillars, style guide, and multimedia.  externally visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Visual Deliverables

  • Style guide
  • Vector logo file + variants (stacked, static, animated, monochrome, etc.)
  • Brand guidelines for paid influencers
  • Web, favicon, & social icons
  • Letterhead
  • PPT template

Audience Favorability Testing

We engage a representative audience sample across different feedback mechanisms to quantify favorability. 

Feedback Streams / Mechanisms

  • Digital feedback surveys
  • In-person surveys
  • Focus group testing
Audience Favorability Testing

Testing Dimensions

  • Demographic
  • Psychographic
  • Household Income
  • Geo
  • Creative/Messaging Variants
  • Custom Factors

Brand Health / Reputation Monitoring

@Inspimate we use various Strong performance metrics that targets creation of a ‘healthy’ brand - one that attracts and retains a loyal customer base. At this stage runs brand health studies that ask respondents in their target audience for feedback on the below -mentioned aspects.

The Metrics:-

  • Brand awareness/brand recall: 
  • Brand consideration.
  • Brand reputation.
  • Brand Equity: The intangible value and strength of a brand that can relate to its financial performance and market position.
  • Customer Satisfaction.
  • Brand Loyalty.
Brand Health / Reputation Monitoring
Stationery Design & Print (On Request)

For custom made flyers, leaflets, brochures to A0 posters and all that is between. We ensure that all of our printed products are of the highest quality.

Leaflets & Flyers
We design and print exceptional, professional and impressionable leaflets & flyers that engage your target audience. Cost effective in promoting your latest campaign, special offers and services. For sizes A4, A5, A6, A7, DL, Square and folded.
Brochures
Bespoke designed brochures offers a tangible link that your customers can keep and use as a point of reference for your services. The overall Design and Printing cost depends on the number of pages, final printing spec, if printing is required.
Roll-Up Banners
Roller Banners
For Roller banners that can be used anywhere from your company reception area to your next exhibition. We design tailored 800mm x 2000mm banners that come with swing out feet and a pre-fitted graphic and carry case.
Posters
We design Posters that grab your audience attention quickly ensuring that the most important information is loud and clear. Custom-made design A3, A2, A1, A0 Sizes. Print cost varies based on the size and number of posters printed.
More than just Text & Images
Branding + Logo Works

Our creative team @Inspimate is capable of designing bespoke logos tailored to the client’s brief. No use templates or ‘off the shelf’ options as is the ‘norm’ with most ‘graphic designers’ granting you a unique platform to build your brand on. 

We’ll get your attention! 

Out With the Old, In With the Bold… Lets get Your Brand Noticed Today!
Let’s Get You Branded!